Trade shows are an essential marketing avenue for businesses aiming to boost visibility, engage with prospects, and showcase new products or services. In Malaysia, the trade show scene is vibrant and competitive, with companies investing heavily in presentation and booth design. One major consideration for any exhibitor is whether to go for a custom-built or ready-made booth display. This article explores the pros and cons of both approaches and helps you decide which booth display for trade show Malaysia is best suited for your brand.